Facebook has launched a new type of news feed for select users. The new feed is accessible through a “rocket ship” icon in the facebook app on mobile devices. The rocket’s sudden arrival is good news for publishers and may indicate a new willingness by the social network giant to work with media companies.
This new feed allows users to see updates from pages they may be interested in, but have not yet interacted with based on their current page likes. While this is good news for all publishers, it will be particularly helpful to small publishers who don’t have the budget to take advantage of Facebook’s “boost post” feature.