Facebook has launched a new type of news feed for select users. The new feed is accessible through a “rocket ship” icon in the facebook app on mobile devices. The rocket’s sudden arrival is good news for publishers and may indicate a new willingness by the social network giant to work with media companies.
This new feed allows users to see updates from pages they may be interested in, but have not yet interacted with based on their current page likes. While this is good news for all publishers, it will be particularly helpful to small publishers who don’t have the budget to take advantage of Facebook’s “boost post” feature.
If Facebook users embrace this change, it will lead to greater post reach and (hopefully) more followers for media companies looking to expand their reach on Facebook, which has up to this point been rather hostile to publishers. Time will tell, but this is a welcome change. For now though, if you are a small publisher that has decreased your Facebook activity or abandoned it altogehter, now is the ideal time to ramp up your posts.